Content Writer

Position Overview:

As a Content Writer at Mentor Health, your words will shape the narrative of our mission to
revolutionize healthcare accessibility in Pakistan. This role isn’t just about writing; it’s about crafting
stories that inspire and educate, making complex healthcare concepts relatable and accessible. Your
creativity and strategic approach will be the bridge between our solutions and the individuals and
organizations we aim to serve. If you’re ready to use your writing skills to make quality healthcare
accessible, affordable, and reliable for all, this is your opportunity to be part of a mission-driven team.

Key Responsibilities:

1. Content Creation: Develop and write clear, concise, and engaging content for various platforms, including blogs, articles, website content, social media, and marketing collateral.
2. Content Strategy: Collaborate with the marketing team to develop and execute content strategies that align with business objectives and target audience needs.
3. Research: Conduct thorough research to gather information and insights for content creation, ensuring accuracy and relevance.
4. Brand Voice: Maintain and adhere to the Mentor Health brand voice and guidelines across all content.
5. Editing and Proofreading: Review and edit content for grammar, style, and accuracy, ensuring high- quality deliverables.
6. SEO Optimization: Optimize content for search engines (SEO) to improve organic visibility and search rankings.
7. User Engagement: Create content that fosters user engagement, interaction, and feedback.
8. Market Trends: Stay updated with industry trends and competitors’ content strategies to identify opportunities for improvement.

Skills and Requirements:

1. Education: Bachelor’s degree.
2. Professional Experience: Minimum of 2 years of professional content writing experience, preferably in healthcare sector
3. Exceptional Writing Skills: Exceptional writing, editing, and proofreading skills with impeccable grammar and style.
4. Content Strategy: Ability to develop and execute content strategies.
5. Research: Strong research skills to gather information and insights.
6. SEO Knowledge: Basic knowledge of SEO principles and optimization.
7. Creativity: A creative mindset with the ability to craft engaging and informative content.
8. Adaptability: Flexibility to work in a dynamic and fast-paced environment.